The Next Kind of Impossible
A Case Study of RONALD (2024)
Written by Joshua Allen
Founder and Executive Director, The Atlantis Awards
“When another explosion can no longer make the image bigger, the film changes what intensity means.”
The Atlantis Awards Case Studies are not reviews. Their purpose is to examine the craft behind exceptional filmmaking—celebrating successful creative choices and identifying the mechanics behind why they work. This study follows the finished video’s image, movement, editing and sound. Production history clarifies how those choices were constructed; it does not determine what they mean.
Content notice: Full spoilers. Discussion includes graphic action violence, gunfire, blood, disturbing supernatural imagery, and lyrical references to real-world violence.
Nowhere to Begin But at Full Force
A defibrillator charges. Before the sound has given us much time to wonder why, RONALD erupts into a fight inside a moving vehicle. Black-gloved hands strike at guards crowding a narrow aisle. One man is hit, another receives the defibrillator paddles and flies through the rear opening, and a third produces a pistol. The camera turns toward each new threat as if its own survival depends on keeping up. We have not seen the face of the person doing the fighting; for the moment, his eyes are ours.
The music arrives as violently as the action. Luke Holland’s drums establish a relentless pulse beneath Ronnie Radke’s harsh opening delivery, while a lyric that begins almost like a fairy tale quickly surrenders to a far uglier account of growing up. The instruments briefly withdraw under the end of the phrase, leaving the sustained vocal to carry the turn toward an oncoming collision. Ronnie’s hands rise to shield his face. They do not help.
That opening creates an unusual problem for a music video. It has already employed subjective camera movement, close physical combat, gunfire, and a vehicle crash before its protagonist has been conventionally introduced. Another attack could be more violent, but it would still be another attack. Another explosion could be larger, but a succession of larger explosions eventually becomes difficult to distinguish by anything except quantity.
Radke’s brief to director Jensen Noen was to start intensely and continue escalating. Noen developed several major images around specific musical events, then worked backward to construct the narrative between them. Instead of waiting for a story to produce its set pieces, the production had to make a story that could carry images already imagined at their highest pitch. The answer is not simply more speed or destruction. Throughout RONALD, the filmmakers change what the viewer is being asked to experience as intensity.
The Camera Has to Survive the Fight
The opening is organized as a continuous subjective experience, not an ordinary series of exterior action shots. The character’s gloved hands remain within reach of the lens as guards enter and leave the immediate field of vision. We experience their obstruction before we know why he is being transported or what his captors believe they are containing. The perspective gives us an urgent reason to want his escape without supplying a moral explanation for it.
The apparent confusion is the result of carefully ordered choreography. A stunt performer wore a helmet-mounted camera, making the direction of his head part of the action: turn too early, and the camera would miss the guard flying through the rear of the vehicle, leaving a gap in the sequence. The team made approximately twenty attempts, with the selected take believed to be among the first five. A passage that looks like frantic reaction required the person operating the viewpoint to remember precisely when not to look away.
The vehicle was a real interior set surrounded by green-screen surfaces. Cinematographer Justin Jones lit the cabin from within, while a programmed chase of Color Force 72 fixtures simulated streetlights passing outside. Those fixtures provided the output needed to reach through the vehicle’s upper windows. Nothing outside the set needed to travel at road speed for the interior to acquire the visual rhythm of a journey.
Then the windshield changes the film’s relationship to the body. We are no longer inside Ronnie’s viewpoint. We watch him fly from the vehicle, rotate backward through the air, and find a motorcycle moving beneath him. He lands, throws off the rider and takes control. These actions ought to make a human body helpless, but the movie turns each one into an opportunity for an increasingly impossible recovery. The camera’s new freedom allows us to see that control from angles the character himself could never occupy.
The completed crash joins separately photographed elements into what appears to be a single event. A suspended performer supplied the airborne body; a real motorcycle and rider were filmed on stage supports. The armored vehicle’s overturn, the road, barriers, glass and surrounding debris were developed through three-dimensional construction and compositing. The result places controllable physical actions inside a collision no one had to perform in full.
The achievement is not that the crew physically recreated the entire collision, or that the effects artists could generate it without a performer. It lies in getting the separate pieces to inhabit the same moment. The body needs a plausible route through the air, the bike needs to meet that trajectory, and the tumbling vehicle needs to remain a threat at the edges of the image. Physical movement gives the composition something specific to retain; digital construction creates the impossible event in which it appears to happen.
The first inserts of Ronnie and the band performing in shallow black water arrive amid the escape. It is a different kind of space: bounded and comparatively stable, with musicians, instruments and rippling reflections against darkness. The finished video continually returns to it without presenting it as another stop on the protagonist’s journey. These images preserve the physical act of performing the song while the narrative body undergoes things no performer could literally survive.
Every Escape Creates a New Captor
A winged figure removes Ronnie from the motorcycle and carries him above the city to a circular rooftop. Pale-robed figures surround him, and an elder raises his hands as blue-white energy converges on the captive body. The danger has changed. Guards could be struck, riders displaced, vehicles commandeered; this group attacks him through a collective supernatural force that cannot be answered with another punch.
The camera moves from Ronnie’s face and the figures around him to views wide enough to show the energy suspended above the skyline. His voice moves with it, alternating guttural attacks and deep clean phrases before climbing toward an explosive release. The final vocal outburst is synchronized to a discharge of red energy that overwhelms the attempted restraint. What appears capable of immobilizing him instead produces something the figures cannot contain.
The burst becomes the beginning of another flight. Red fragments and debris appear to gather into Ronnie’s form, which descends to the street and continues immediately into a run. He is thrown into a sideways rotation by another eruption, lands, and keeps moving. The chase gives the audience a new relationship to his survival: no single collision seems likely to stop him, and even losing the ground beneath his feet has become a temporary inconvenience.
Here the image moves its instability away from the foreground body and into the environment. Ronnie runs toward a retreating camera, remaining readable while the street breaks apart behind him. The running and camera tracking were photographed alongside wire-assisted stunts and localized discharges of dust and debris. Digital destruction extends those physical events far beyond the stage, but the fragments near his body have a tangible presence against which his movement can register. The film needs the street to feel impossible without letting the running cease to feel like running.
A mechanical attacker with red-lit eyes bursts through a building window, seizes Ronnie and carries him upward, eventually taking him through another window into an office. Once inside, the creature loses its grip and Ronnie falls to the floor. A helicopter rises outside the broken glazing. For an instant, the recognizable room might seem like a refuge after the disintegrating street. Instead, the helicopter’s mounted weapon trains upon both the robot and Ronnie.
The attack becomes another of Noen’s music-driven constructions. The gunfire arrives with a heavier kick-drum figure, its muzzle flashes and accompanying screen movement marking the beat. The helicopter destroys the robot while Ronnie evades the barrage and then the rockets that follow, running across desks and ducking through the furniture. A musical event has been given a visible source and a physical consequence. It doesn’t feel like a disconnected montage of destruction because every shot also advances a clear problem: where can this body go next?
Production designer Albina Kim’s office supplies the answer. The enclosed set had rows of desks, chairs, computer screens, practical lamps, windows and a ceiling. Outside the windows, a track-mounted camera apparatus traveled beside the action without occupying the route the performer had to take. Noen’s immense fictional world depends here on a comparatively ordinary fact: there must be room for a person to cross a room while the camera watches.
The helicopter also had a physical existence, though not an actual flight through a city. Its fuselage and cabin supplied surfaces to grip, a doorway to enter, and a cockpit in which another struggle could occur. The aircraft’s movement was achieved on reinforced dollies with lines working beneath it, while cameras approached the stage-built cabin from controlled positions. Ronnie leaps from the building onto a vehicle that was just trying to kill him, replacing his previous attacker with the next available means of escape.
But this time he does not simply take control and ride away. His arrival throws the helicopter into a spin, the gunner is ejected, and the aircraft begins losing altitude. Inside, Ronnie plants his hand on the floor. It becomes clawed, the change travels up his body, and his eyes flare red. The camera follows the developing transformation but withholds its completed form before the aircraft is engulfed in fire.
The interruption is useful because it changes our uncertainty about the protagonist. We have been encouraged to experience him as a prisoner overcoming one captor after another, but the rooftop eruption and now this unfinished transformation suggest that his pursuers may be confronting something extraordinary in him. That does not make their actions justified, nor does the film tell us what they know. It does prevent the conflict from settling into an uncomplicated account of a harmless man escaping evil institutions. As the flames clear, the film makes the question stranger still.
The Chase Gives Way to a Voice
Tech N9ne stands beside Ronnie, close enough that the encounter initially belongs to faces, mouths and gestures rather than spectacular geography. His distressed pale costume and dark, ornamented headpiece distinguish him from the captive, but the greater change arrives through his delivery. Tech launches into a nearly breathless sequence of rapid syllables, turning the pressure of the previous chase into verbal force. The film no longer needs to send Ronnie across another city to keep the energy at its peak.
Tech initially developed a more melodic approach to the verse. Radke challenged him to rewrite it around the heavier chopper flow for which he is renowned. Tech initially took offense, then came to agree with the revision. The finished verse retains changes into melodic and more staccato phrasing, but the dense opening makes the new performer an immediate event. His name alone would not have produced this particular change in the film’s rhythm; the delivery was shaped for the moment it needed to occupy.
The photography gives that delivery an equally particular arrangement. Close two-shots place the two men beside one another, while a camera moves around them, replacing the linear movement of the chase with an orbit. Both performers stood on a small physical platform while crew repositioned a green backing to maintain usable separation behind them through the move. The encounter is digitally enlarged, but the human proximity is real. Tech’s authority first registers through his access to Ronnie’s immediate space, not through a spectacular throne or a vast establishing shot.
Only after that compressed arrival does the film reveal the rocky platform surrounded by blue-gray turbulence and orange-lit depths. The performers become comparatively small figures on a limited patch of ground. Tech shifts between different flows as the camera alternates his face with images that make the surrounding void difficult to measure. Instead of abandoning the intimacy, the film keeps changing its scale. A person capable of filling a close-up can become almost lost inside his own environment a moment later.
The passage places Ronnie in a purgatory-like space with Tech occupying an Archangel Michael-like position of judgment. That hierarchy is communicated through performance and staging. Tech remains upright, gestures outward and controls the space around him; Ronnie becomes increasingly distressed and eventually descends. Tech’s lyrics invoke human violence, spiritual decline and the difficulty of locating evil. The image gives his words the form of an encounter in which one person appears able to decide what happens to another.
The apparent vastness begins with a small fabricated rock set. Warm sources beneath its fractures anticipate the lava surrounding the platform in the finished image. Above it, Jones arranged a ring of SkyPanel S60 fixtures and programmed changing illumination so the light across the performers would behave as though enormous supernatural forms were passing nearby. Where the digital environment was unfinished, he established lighting directions from partial models, reference images and the intended geography of the scene.
The distinction is not merely practical foreground versus digital background. The photographed bodies already carry light designed for surroundings that do not yet exist, and the later environment must justify the light they received. If a spirit crosses the scene, its movement can appear to affect the performers even though the spirit itself is added later. The absence has acquired a visible consequence before the audience ever sees its source.
As Tech spreads his arms, a colossal open-mouthed formation gathers around the platform. Dark hands reach up through the fractured rocks and pull Ronnie downward while Tech remains standing. Here again the impossible event preserves a physical transaction. The hands and forearms emerged through a flexible green-covered opening, while lines supported the performer as he struggled and descended. The hands did not need to carry his actual weight to make the appearance of contact part of the photographed action.
The dark-water performance images briefly answer the narrative with Ronnie clutching his head, an analogous gesture in a place that shares none of the platform’s geography. As the rocky surface gives way, his vocal becomes more melodic over the fall. He moves through a deep blue shaft toward an orange world, while the film prepares to exchange the intimate pressure of Tech’s verse for another kind of scale entirely.
Making a Body Bigger Than the World
Alex Terrible’s sustained roar is audible as Ronnie reaches the next rocky platform, before the full appearance of the creature associated with his performance. The orange landscape initially looks like an immense environment rather than an adversary. Then its contours resolve into the face and body of a horned figure, with Ronnie reduced to something almost too small to challenge it. The sound opens as well: choral support gives the moment a degree of awe, allowing the audience to take in the presence rather than simply absorb another impact.
This is different from the flying attacker or the office robot, both of which could be recognized as bodies acting within an environment. The creature first competes with the environment for recognition. The viewer must revise the scale of what is already on screen. The film has spent much of its runtime making Ronnie survive events that exceed ordinary bodily control; now it puts him opposite a being whose body seems to contain the dimensions of the scene itself.
The production first filmed Alex performing in a devil costume. He moved as he ordinarily does—quickly and emphatically—but the movement did not convey the size intended for the giant. The creature was subsequently rebuilt digitally, with a different sense of scale in its physical behavior. Alex found the original result amusing and remained delighted with the final creature, joking that the devil represented his natural form.
Simply enlarging a filmed performance was not enough to communicate the creature’s proportions. The giant needed a different rhythm of movement. The same video that preserved photographed wire stunts inside an impossible vehicle crash reached a point where retaining the original movement was no longer the answer to the visual problem. The filmmaker’s obligation was not to preserve a technique, but to make the finished body convincing.
That difference reveals why the combination of practical work and VFX cannot be evaluated through a simple preference for one over the other. The crash requires separate bodies and objects to meet at the right instant. The enormous creature requires the audience to feel its scale even when it does relatively little. One effect preserves movement; the other changes it. The choice follows the dramatic need, not an abstract hierarchy of techniques.
The familiar horned Slaughter to Prevail mask briefly appears dropping into lava, a recognizable image within a creature sequence otherwise far removed from Alex’s ordinary human proportions. Its function need not be locked into a literal transformation from mask to monster. It provides a visual connection to the vocalist’s established identity, while the finished giant offers another way of representing a performer whose most startling contribution may be audible rather than bodily.
In the closing passage, the voices themselves become difficult to separate. Alex’s deep extreme delivery dominates the texture, with Ronnie apparently overlapping or doubling portions of it. Yet the image keeps making distinctions: one face mouths a fragment, the creature appears to answer, and the film cuts back to Performance Ronnie in the water. A visible mouth is not proof that its performer has the only audible vocal track at that moment. The edit can construct something like a duet, or a confrontation, from sounds that may remain layered together.
Ronnie begins levitating, drawing floating debris into the space around him. He retaliates with beams from his eyes, and the film moves between the hovering human form, the giant’s face, the band and wider views showing their impossible difference in size. A red RONALD title interrupts the climax, synchronized with a scream, but the action resumes on the other side of the card. The giant apparently returns the attack with beams of its own before the screen cuts to black.
The film does not identify a victor. It is an appropriate refusal after a narrative that has repeatedly redefined what it would take to stop its central figure. If the last impossible creature were simply defeated, its size might function as little more than a final score to beat. Instead, the unanswered confrontation preserves its enormity and leaves Ronnie’s accumulated powers without a reassuring measure of their limit.
What the Water Keeps Still
Throughout this movement between enclosed vehicles, rooftops, fractured streets, aircraft and seemingly bottomless worlds, the black-water performance space continues returning. The band performed in a bounded shallow-water set beneath substantial overhead lighting, with green-screen surfaces surrounding it. In the finished video the boundaries fall away into darkness, but the musicians, their instruments and the light moving across the water remain legible.
This is a useful stabilizing device without necessarily being a symbolic place. Its bodies perform recognizable actions while the narrative body continually changes its physical capacities and its surrounding scale. An instrument insert can tighten the rhythm of a transition; a close vocal gesture can carry a phrase through an effect that offers no ordinary source for the sound. The film can keep returning to the making of the song even when the story no longer provides a recognizable world in which a song could be performed.
The degree of planning required to sustain that flow was considerable. Extensive previsualization determined compositions, movements and transitions before photography, allowing the first cut to come together unusually quickly. But the edit was not frozen in advance. Effects continued changing, and Radke remained involved in reviewing and refining the material. Jones also lit some shots from incomplete models rather than finished environments. The apparent chaos depends on advance decisions without reducing filmmaking to their mechanical execution.
The same discipline is visible in the video’s ability to let one kind of spectacle end before another begins. The subjective fight gives way to a body seen from outside. A chase becomes a ritual, a ritual becomes a streetwide collapse, machinery becomes a source of rhythm, and Tech’s extraordinary speed gives way to a creature whose extraordinary size demands that movement slow down. None of these transitions abandons the musical intensity that made the opening so difficult to surpass. They change how that intensity reaches us.
By the last shot, the man whose hands first occupied our viewpoint has become a small figure suspended opposite a being that seems larger than the landscape. The film has not simply placed him farther from the camera or given him a more dangerous opponent. It has changed what a body, a voice and an environment can mean in relation to one another. The confrontation remains unfinished, but its construction is complete: the next impossible thing feels greater because the filmmakers have made it different from the one before.
A Note on Sourcing
Viewing and interpretation. This study concerns Falling in Reverse’s official RONALD music video featuring Tech N9ne and Alex Terrible (2024), directed by Jensen Noen. The finished-image and musical observations draw on the film and the author’s annotated viewing record. The distinction between a visible singer and the audible layers in the closing passage remains interpretive; no isolated vocal stems were available. The video’s final confrontation is described as unresolved rather than assigned an outcome. Official video: https://www.youtube.com/watch?v=wWoQ7PFSYlk
Direction, stunts and production design. Anton Radchenko’s MasterShot feature, “Behind the Scenes of ‘Ronald’: The Most Ambitious Music Video of 2024” (June 2024), documents the brief to begin at maximum intensity, Noen’s development of specific images from musical cues, the purgatory/Archangel Michael conception for Tech, the production’s previs-led workflow and subsequent editing refinements. Testimony from stunt coordinator Brandon Belieu, cinematographer Justin Jones, production designer Albina Kim and other contributors supports the practical choreography, set construction and aircraft movement details. The creator’s intended mythology is retained as production context rather than presented as a definitive interpretation of the finished film. https://mastershot.io/blog/resources/behind-the-scenes-of-ronald-the-most-ambitious-music-video-of-2024
Cinematography and construction. Jones’s CinePacks interview documents the helmet-camera choreography, his estimate of approximately twenty attempts (and tentative identification of the selected take as one of the first five), Color Force 72 streetlight simulation, green-screen lighting and the SkyPanel S60 chase used on the rocky platform. The production’s behind-the-scenes footage records the constructed office, tracked camera positions, band-performance pool, helicopter fuselage, rock platform, wire work and localized dust-and-debris effects. The aircraft’s dollies and movement lines are detailed in the MasterShot crew interview. CinePacks: https://www.youtube.com/watch?v=ohSu0oblyZo
Compositing and creature production. Inception Post’s short Before & After VFX Breakdown exposes separate live-action elements for the airborne performer and motorcycle/rider, together with three-dimensional stages of the truck collision. Its project materials confirm creature animation work. In the Rock Feed interview, Alex describes filming in a devil costume, then replacing that approach because his movements did not read convincingly at giant scale. The exact use of his filmed performance as possible animation reference has not been established. The production BTS also labels the platform’s supernatural cloud formation as ‘spirits forming in the water’; the study does not treat that label as a compulsory interpretation. Breakdown: https://www.youtube.com/watch?v=Bj6sZj9YqHY ; studio: https://inceptionpost.com/project/ronald/ ; interview: https://www.youtube.com/watch?v=I6HQaDuHuz8
Featured-vocal collaboration. The account of Tech N9ne’s initial melodic approach and subsequent chopper-flow revision is drawn from interview material independently reviewed and summarized during research. The original phrasing and complete first-hand interview passage have not been incorporated into the working archive; the account is paraphrased rather than quoted. It should be matched to an archived interview transcript before publication. No assertion is made about the quality of the unreleased original verse.